{"product_id":"platform-revolution-how-networked-markets-are-transforming-the-economy-and-how-to-make-them-work-for-you-9780393354355","title":"Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You","description":"\u003cp\u003eUber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success?\u003c\/p\u003e\u003cp\u003eThese cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, \u003cem\u003ePlatform Revolution\u003c\/em\u003e is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the \u003cem\u003ewhat\u003c\/em\u003e, \u003cem\u003ehow\u003c\/em\u003e, and \u003cem\u003ewhy\u003c\/em\u003e of this revolution and provide the first \"owner's manual\" for creating a successful platform business.\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePlatform Revolution\u003c\/em\u003e teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.\u003c\/p\u003e\u003cp\u003eAs digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, \u003cem\u003ePlatform Revolution\u003c\/em\u003e charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eParker, Geoffrey G.:\u003c\/i\u003e\u003c\/b\u003e - \u003cstrong\u003eGeoffrey Parker\u003c\/strong\u003e is a professor of engineering at Dartmouth College and a visiting scholar and research fellow at the MIT Initiative for the Digital Economy. Before joining academia, he held positions in engineering and finance at General Electric. He has made significant contributions to the economics of network effects as co-developer of the theory of two-sided networks. Parker's work has been supported by the Department of Energy, the National Science Foundation, and numerous corporations. Parker advises senior leaders in government and business and is a frequent speaker at conferences and industry events. He received his BS from Princeton and his MS and PhD from MIT.\u003cb\u003e\u003ci\u003eVan Alstyne, Marshall W.:\u003c\/i\u003e\u003c\/b\u003e - \u003cstrong\u003eMarshall W. Van Alstyne\u003c\/strong\u003e is a professor at Boston University and a visiting scholar and research fellow at the MIT Initiative on the Digital Economy. Van Alstyne is a world expert on information economics and has made fundamental contributions to IT productivity and to theories of network effects. His coauthored work on two-sided networks is taught in business schools worldwide. In addition, he holds patents in information privacy protection and on spam prevention methods. Van Alstyne has been honored with six best paper awards and National Science Foundation IOC, SGER, iCORPS, SBIR and Career Awards. He is an adviser to leading executives, a frequent keynote speaker, a former entrepreneur, and a consultant to startups and to Global 100 companies. He received his BA from Yale and his MS and PhD from MIT.\u003cb\u003e\u003ci\u003eChoudary, Sangeet Paul:\u003c\/i\u003e\u003c\/b\u003e - \u003cstrong\u003eSangeet Paul Choudary\u003c\/strong\u003e is a C-level advisor to executives globally on platform business models. He is an Entrepeneur-in-Residence at the INSEAD Business School and a Fellow at the Centre for Global Enterprise. He has been ranked among the top 30 emerging business thinkers globally by Thinkers 50. Sangeet writes the popular blog Platformed (platformed.info), and his work has been featured on leading journals and media, including the \u003cem\u003eHarvard Business Review\u003c\/em\u003e, \u003cem\u003eMIT Technology Review\u003c\/em\u003e, \u003cem\u003eSloan Management Review\u003c\/em\u003e, the \u003cem\u003eWall Street Journal\u003c\/em\u003e and \u003cem\u003eThe Economist\u003c\/em\u003e. He is a frequent keynote speaker at leading conferences, including the G20 World Summit 2014 and the World Economic Forum events.","brand":"W. W. Norton \u0026 Company","offers":[{"title":"Default Title","offer_id":50609653252370,"sku":"9780393354355","price":13.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1c9d5db0-c1ad-4407-bfbb-2d5d74a2c471.jpg?v=1737289993","url":"https:\/\/surprise-castle.myshopify.com\/products\/platform-revolution-how-networked-markets-are-transforming-the-economy-and-how-to-make-them-work-for-you-9780393354355","provider":"Surprise Castle","version":"1.0","type":"link"}