{"product_id":"planning-and-managing-public-relations-campaigns-a-strategic-approach-9781789663204","title":"Planning and Managing Public Relations Campaigns: A Strategic Approach","description":"\u003cp\u003e\u003cb\u003eTaking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDigestible and easy to read, this fifth edition of \u003cb\u003e\u003ci\u003ePlanning and Managing Public Relations Campaigns\u003c\/i\u003e\u003c\/b\u003e presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. \u003cp\u003e\u003c\/p\u003eWith discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, \u003cb\u003e\u003ci\u003ePlanning and Managing Public Relations Campaigns\u003c\/i\u003e\u003c\/b\u003e is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDr Anne Gregory\u003c\/b\u003e is a professor of corporate communication and leading international academic. She is based in the School of Business and Law at the University of Huddersfield, and previously spent many years in public relations practice with senior experience both in-house and in consultancy. She remains a consultant and an advisor at board level to several large organizations.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50372002644242,"sku":"9781789663204","price":46.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a5bcf515-69ad-4687-9aa6-004505f8bc95.jpg?v=1728542950","url":"https:\/\/surprise-castle.myshopify.com\/products\/planning-and-managing-public-relations-campaigns-a-strategic-approach-9781789663204","provider":"Surprise Castle","version":"1.0","type":"link"}