{"product_id":"pioneers-of-promotion-how-press-agents-for-buffalo-bill-p-t-barnum-and-the-worlds-columbian-exposition-created-modern-marketingvolume-5-9780806160108","title":"Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketingvolume 5","description":"The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but \u003ci\u003ePioneers of Promotion\u003c\/i\u003e tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late nineteenth century when three charismatic individuals launched an industry that defines our national culture. \u003cp\u003e\u003c\/p\u003e Transporting readers back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum \u0026amp; Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents. \u003cp\u003e\u003c\/p\u003e Using mostly newspapers--plus a good deal of moxie, emotional suasion, iconic imagery, and to be sure, alcohol--Burke, Hamilton, and Handy each devised ways to promote celebrities, attract huge crowds, and generate massive news coverage. As a result, a plainsman named William F. Cody became more famous than the president of the United States, a traveling circus turned into the Greatest Show on Earth, and a world's fair attracted more than 27 million visitors. \u003cp\u003e\u003c\/p\u003e Tapping his practitioner's knowledge of marketing and promotion, Dobrow reintroduces readers to Buffalo Bill and his Wild West show, P. T. Barnum and his circus, and the greatest of all world's fairs. Surprisingly, the promotional geniuses who engineered these enterprises do not appear in history books alongside other marketing and advertising legends such as Ivy Lee, Edward Bernays, or David Ogilvy. \u003ci\u003ePioneers of Promotion\u003c\/i\u003e at long last gives these founders of American marketing their due. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eDobrow, Joe:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eJoe Dobrow\u003c\/b\u003e, a communications professional for thirty years, is the author of \u003ci\u003eNatural Prophets: From Health Foods to Whole Foods--How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business\u003c\/i\u003e. \u003cbr\u003e","brand":"University of Oklahoma Press","offers":[{"title":"Default Title","offer_id":50492092481810,"sku":"9780806160108","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_95e29201-d326-448b-9788-df0dcba9df07.jpg?v=1730570959","url":"https:\/\/surprise-castle.myshopify.com\/products\/pioneers-of-promotion-how-press-agents-for-buffalo-bill-p-t-barnum-and-the-worlds-columbian-exposition-created-modern-marketingvolume-5-9780806160108","provider":"Surprise Castle","version":"1.0","type":"link"}