{"product_id":"picks-and-shovels-marketing-to-developers-during-the-ai-gold-rush-9798999111104","title":"Picks and Shovels: Marketing to Developers During the AI Gold Rush","description":"\u003cp\u003e\u003cstrong\u003eMaster the art of developer marketing and make it big in the AI Gold Rush.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDuring the California Gold Rush, it wasn't the miners who struck it rich-it was the merchants selling them picks and shovels. Today's AI Gold Rush is no different. The real winners are the ones building tools for developers, and it takes special skills to stand out and successfully market to people who hate being marketed to.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePicks and Shovels\u003c\/em\u003e is the definitive guide to developer marketing, built from Prashant Sridharan's thirty years of experience helming developer programs at Microsoft, Amazon Web Services, Twitter, and numerous startups. To connect with the most discerning audience in tech, you'll learn how to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eCraft honest, effective messaging that resonates with developers.\u003c\/li\u003e\n\u003cli\u003eBuild programs that build trust and turn skeptics into champions.\u003c\/li\u003e\n\u003cli\u003eRun unforgettable events that drive real adoption and impact.\u003c\/li\u003e\n\u003cli\u003eBuild audacious content that developers love.\u003c\/li\u003e\n\u003cli\u003eAlign product, marketing, and sales teams around a shared vision.\u003c\/li\u003e\n\u003cli\u003eMeasure what matters-and cut the fluff.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you're launching a business or running an established organization in BigTech, \u003cem\u003ePicks and Shovels\u003c\/em\u003e is the essential resource for marketing technical products.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eSridharan, Prashant:\u003c\/i\u003e\u003c\/b\u003e - Prashant Sridharan has more than thirty years of experience running marketing, product, and business development teams for some of the largest and fastest-growing developer platforms in the industry, including Sun Microsystems, Microsoft, Amazon Web Services, Meta, Twitter, Timescale, Tinybird, and Supabase. He is an advisor to several seed and Series A developer tools and platforms startups. He lives in Lisbon, Portugal, and San Francisco, California.","brand":"Strategic Nerds Press","offers":[{"title":"Default Title","offer_id":51623939965202,"sku":"9798999111104","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2df57867-3ffd-4ce7-aeb2-69b11967ae00.jpg?v=1758649660","url":"https:\/\/surprise-castle.myshopify.com\/products\/picks-and-shovels-marketing-to-developers-during-the-ai-gold-rush-9798999111104","provider":"Surprise Castle","version":"1.0","type":"link"}