{"product_id":"pharma-marketing-management-9798890024039","title":"Pharma Marketing Management","description":"\u003cp\u003e This book is written strictly as Per \u003cb\u003ePCI syllabus.\u003c\/b\u003eThis comprehensive book provides an in-depth analysis of marketing practices in the pharmaceutical industry. The book covers a wide range of topics, including \u003cb\u003emarket segmentation, branding\u003c\/b\u003e, \u003cb\u003eproduct management, promotion, pricing, and distribution channels\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003eIt also examines emerging concepts in marketing, such as rural marketing, consumerism, industrial marketing, and global marketing, and their implications for the pharmaceutical industry.\u003cbr\u003eThe book is written in an accessible style and is intended for students, practitioners, and researchers in the pharmaceutical industry, as well as those in related fields such as healthcare, biotechnology, and marketing. It offers practical insights and case studies that illustrate key concepts and strategies, as well as challenges facing the industry, such as regulatory issues and the rise of generic drugs.\u003c\/p\u003e \u003cp\u003eMarketing in the Pharmaceutical Industry is an essential resource for anyone seeking to understand the complex and dynamic world of pharmaceutical marketing. Whether you are a marketing professional, a healthcare provider, or a policymaker, this book provides a valuable perspective on the challenges and opportunities facing the industry today.\u003cbr\u003e \u003c\/p\u003e\u003cbr\u003e","brand":"Notion Press","offers":[{"title":"Default Title","offer_id":50394514030866,"sku":"9798890024039","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e298d7a0-9f5f-4972-878a-7185470de865.jpg?v=1729007727","url":"https:\/\/surprise-castle.myshopify.com\/products\/pharma-marketing-management-9798890024039","provider":"Surprise Castle","version":"1.0","type":"link"}