{"product_id":"persuasive-copywriting-cut-through-the-noise-and-communicate-with-impact-9780749483661","title":"Persuasive Copywriting: Cut Through the Noise and Communicate with Impact","description":"\u003cp\u003e\u003cb\u003eEnhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWith many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace. \u003cp\u003e\u003c\/p\u003eComplementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including: \u003cp\u003e\u003c\/p\u003e-Practical advice to measure and benchmark effective copy\u003cbr\u003e-Guidance on creating and critiquing briefs\u003cbr\u003e-New chapters on how to weave copywriting skills into the wider industry\u003cbr\u003e-Storytelling and content marketing\u003cbr\u003e-The impact of evolving channels like mobile and social media \u003cp\u003e\u003c\/p\u003ePractical, inspiring and extremely digestible, \u003ci\u003e\u003cb\u003ePersuasive Copywriting\u003c\/b\u003e\u003c\/i\u003e is the only vibrant, all-encompassing guide to copywriting that you need.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAndy Maslen\u003c\/b\u003e is Managing Director of Sunfish, a writing agency specializing in corporate communications, direct marketing and digital content, and CEO of the Andy Maslen Copywriting Academy. A lifetime fellow of the Institute of Direct and Digital Marketing, Maslen works globally with clients such as the NHS, Prudential, \u003ci\u003eThe E\u003c\/i\u003e\u003ci\u003economist\u003c\/i\u003e, BBC Worldwide, Hamleys, London Stock Exchange, RSPB, \u003ci\u003eThe New York Times \u003c\/i\u003eand PricewaterhouseCoopers. He is co-founder of the Copy Cabana conference and a bestselling author of numerous fiction and non-fiction books.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50460947480850,"sku":"9780749483661","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8b9f7f09-9a54-4fa7-bbf8-73009ab634db.jpg?v=1730050748","url":"https:\/\/surprise-castle.myshopify.com\/products\/persuasive-copywriting-cut-through-the-noise-and-communicate-with-impact-9780749483661","provider":"Surprise Castle","version":"1.0","type":"link"}