{"product_id":"personalized-customer-strategy-in-the-age-of-ai-9781647826277","title":"Personalized: Customer Strategy in the Age of AI","description":"\u003cp\u003e\u003cb\u003eA \u003ci\u003eUSA Today\u003c\/i\u003e Bestseller\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIn a world where consumers expect more--instantly and seamlessly--personalization is a strategic imperative.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eConsumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleash the creativity of their teams to fine-tune every interaction, delighting customers in the process.\u003c\/p\u003e\u003cp\u003eBut most companies are not doing personalization well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalization must be a critical element of an organization's strategy.\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePersonalized\u003c\/i\u003e is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eEmpower Me\u003c\/b\u003e: Understand each customer's needs and how best to meet them.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eKnow Me\u003c\/b\u003e: Win customers' trust and permission to use their data to improve their experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eReach Me\u003c\/b\u003e: Reach out to the right customer, in the right channel, at the right time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eShow Me\u003c\/b\u003e: Tailor unique content to be relevant to each customer, enabled by generative AI.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDelight Me\u003c\/b\u003e: Design new ways of working and ensure continuous improvement, so a customer's experience feels magical.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith detailed examples across industries--including retail, health care, banking, technology, and travel--this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eMark Abraham\u003c\/b\u003e is a senior partner at Boston Consulting Group and founder of the firm's Personalization business. He and his team have accelerated the personalization efforts of more than a hundred iconic brands and built some of BCG's largest ventures and AI platforms, including Fabriq by BCG, for personalization.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDavid C. Edelman\u003c\/b\u003e is a senior lecturer at Harvard Business School, an executive advisor and board member to brands and technology providers, and an advisor to BCG. Previously, he was chief marketing officer at Aetna. He has worked with dozens of companies on personalization, AI, and agile marketing at both BCG and Digitas.\u003c\/p\u003e\u003cbr\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":50896860086546,"sku":"9781647826277","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_283bb594-cda2-4089-8755-d527970efd4f.jpg?v=1738302088","url":"https:\/\/surprise-castle.myshopify.com\/products\/personalized-customer-strategy-in-the-age-of-ai-9781647826277","provider":"Surprise Castle","version":"1.0","type":"link"}