{"product_id":"permission-marketing-turning-strangers-into-friends-and-friends-into-customers-9780684856360","title":"Permission Marketing: Turning Strangers Into Friends and Friends Into Customers","description":"\u003ch2\u003ePermission Marketing: Turning Strangers Into Friends and Friends Into Customers\u003c\/h2\u003e\n\n\u003cp\u003e\u003cb\u003eThe man \u003ci\u003eBusiness Week\u003c\/i\u003e calls \"the ultimate entrepreneur for the Information Age\" explains \"Permission Marketing\"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.\u003c\/p\u003e\n\n\u003cp\u003eInstead of annoying potential customers by interrupting their most coveted commodity--time--\u003ci\u003ePermission Marketing\u003c\/i\u003e offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, \u003ci\u003ePermission Marketing\u003c\/i\u003e enables companies to develop long-term relationships with customers, create trust, build brand awareness--and greatly improve the chances of making a sale.\u003c\/p\u003e\n\n\u003ch2\u003eWhy This Book Matters for Modern Marketers\u003c\/h2\u003e\n\n\u003cp\u003eThis hardcover edition presents Godin's revolutionary approach to customer engagement that has influenced digital marketing strategies worldwide. The book addresses the fundamental shift from traditional interruption-based advertising to permission-based communication, making it essential reading for professionals in advertising, promotion, and business strategy.\u003c\/p\u003e\n\n\u003cp\u003ePermission Marketing provides practical frameworks for understanding consumer behavior and developing effective customer acquisition strategies. The concepts outlined in this book have become foundational to modern relationship marketing and continue to shape how businesses approach online and offline marketing campaigns.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the Author\u003c\/h2\u003e\n\n\u003cp\u003eSeth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including \u003ci\u003eE-Marketing--\u003c\/i\u003ethe first book ever published on how to do business online--as well as \u003ci\u003ePermission Marketing\u003c\/i\u003e, \u003ci\u003eThis is Marketing\u003c\/i\u003e, \u003ci\u003eThe Practice\u003c\/i\u003e, and \u003ci\u003eThe Song of Significance.\u003c\/i\u003e\u003c\/p\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":50680678449426,"sku":"9780684856360","price":20.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/surprise-castle.myshopify.com\/products\/permission-marketing-turning-strangers-into-friends-and-friends-into-customers-9780684856360","provider":"Surprise Castle","version":"1.0","type":"link"}