{"product_id":"perfect-thing-how-the-ipod-shuffles-commerce-culture-and-coolness-9780743285230","title":"Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness","description":"\u003cb\u003eThe iPod has become a full-blown cultural phenomenon, giving us a new vocabulary (we shuffle our iTunes on our nanos), revolutionizing the way we experience music and radio through the invention of podcasting, opening up new outlets for video, and challenging the traditional music industry as never before.\u003c\/b\u003e The design itself has become iconic: there is even a shade of white now called iPod White. \u003cp\u003e\u003c\/p\u003e Steven Levy has had rare access to everyone at Apple who was involved in creating the iPod -- including Steve Jobs, Apple's charismatic cofounder and CEO, whom he has known for over twenty years. In telling the story behind the iPod, Levy explains how it went from the drawing board to global sensation. He also examines how this deceptively diminutive gadget raises a host of new technical, legal, social, and musical questions (including the all-important use of one's playlist as an indicator of coolness), and writes about where the iPhenomenon might go next in his new Afterword. Sharp and insightful, \u003ci\u003eThe Perfect Thing\u003c\/i\u003e is part history and part homage to the device that we can't live without.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eLevy, Steven:\u003c\/i\u003e\u003c\/b\u003e - Steven Levy is editor at large at \u003ci\u003eWired \u003c\/i\u003emagazine. \u003ci\u003eThe Washington Post \u003c\/i\u003ehas called him \"America's premier technology journalist.\" His was previously founder of Backchannel and chief technology writer and senior editor for \u003ci\u003eNewsweek. \u003c\/i\u003eLevy has written seven previous books and his work has appeared in \u003ci\u003eRolling Stone, Harper's Magazine, Macworld, The New York Times Magazine, Esquire, The New Yorker, \u003c\/i\u003e and \u003ci\u003ePremiere. \u003c\/i\u003eLevy has also won several awards during his thirty-plus years of writing about technology and is the author of several previous books including \u003ci\u003eFacebook: The Inside Story\u003c\/i\u003e; \u003ci\u003eInsanely Great\u003c\/i\u003e; \u003ci\u003eThe Perfect Thing\u003c\/i\u003e; and \u003ci\u003eIn the Plex. \u003c\/i\u003eHe lives in New York City.","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":50845091070226,"sku":"9780743285230","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2466bb90-0405-47c8-b37e-743942bc0579.jpg?v=1737341351","url":"https:\/\/surprise-castle.myshopify.com\/products\/perfect-thing-how-the-ipod-shuffles-commerce-culture-and-coolness-9780743285230","provider":"Surprise Castle","version":"1.0","type":"link"}