{"product_id":"perfect-pitch-the-art-of-selling-ideas-and-winning-new-business-9780471789765","title":"Perfect Pitch: The Art of Selling Ideas and Winning New Business","description":"A professional \"pitching coach\" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eJON STEEL\u003c\/b\u003e is an accidental advertising professional, a co-creator of the famous \"got milk?\u003csup\u003e(R)\u003c\/sup\u003e\" ad campaign, and the bestselling author of \u003ci\u003eTruth, Lies, and Advertising: The Art of Account Planning, \u003c\/i\u003e from Wiley. He is currently a new business and training consultant for WPP, one of the world's largest marketing communication conglomerates. Among other awards, Steel has received eleven gold Effies from the American Marketing Association for Advertising Effectiveness, a David Ogilvy Gold Award, and a \u003ci\u003eBlue Peter\u003c\/i\u003e badge for a letter he wrote, at age ten, to the UK's most popular and enduring children's television program.\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50412510707986,"sku":"9780471789765","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6e451227-3ab4-4b43-ad5b-208f16f515a7.jpg?v=1729315433","url":"https:\/\/surprise-castle.myshopify.com\/products\/perfect-pitch-the-art-of-selling-ideas-and-winning-new-business-9780471789765","provider":"Surprise Castle","version":"1.0","type":"link"}