{"product_id":"party-at-the-ballot-box-mobilizing-black-women-voters-9781479835768","title":"Party at the Ballot Box: Mobilizing Black Women Voters","description":"\u003cp\u003e\u003cb\u003eHow the Party at the Mailbox efforts in 2020-2024 led by Black Girls Vote used celebrations of community to increase voter turnout\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBlack voters continue to transform America's electoral landscape and can play a powerful role in determining the outcome of elections. In \u003ci\u003eParty at the Ballot Box, \u003c\/i\u003eMelissa R. Michelson, Stephanie L. DeMora, and Sarah V. Hayes explore the impact of celebratory voter mobilization campaigns led by Black-led organizations on Black turnout, particularly as more states embrace voting-by-mail. \u003cp\u003e\u003c\/p\u003eFocusing on the Party at the Mailbox (PATM) initiative, coordinated by Black Girls Vote, Michelson, DeMora, and Hayes underscore what, exactly, motivates Black voters to show up to the polls. Using community-based informational and celebratory packages of materials, and with a mixed methods approach that includes randomized controlled trials, surveys, interviews, and focus groups, they show us how the PATM pilot increased Black turnout in Baltimore by double digits in the 2020 primaries. Despite voting by mail while sheltering in place, PATM made voters feel part of something bigger than themselves--that they were voting as a community. The successful pilot led to further PATM efforts in Atlanta, Baltimore, Detroit, Richmond, and Philadelphia between November 2020 and November 2024. \u003cp\u003e\u003c\/p\u003eUltimately, the authors argue that Black Americans vote as a celebration of community, and that cultivating that sense of community is an effective means of increasing Black voter turnout. With a foreword by Nykidra Robinson, founder of Black Girls Vote, \u003ci\u003eParty at the Ballot Box \u003c\/i\u003eprovides insights into Black voter turnout and its larger implications.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eMelissa R. Michelson (Author) \u003c\/b\u003e\u003cbr\u003e \u003cb\u003eMelissa R. Michelson \u003c\/b\u003eis Dean of Arts \u0026amp; Sciences and Professor of Political Science at Menlo College. She is the award-winning co-author of seven books, including \u003ci\u003eMobilizing Inclusion: Transforming the Electorate Through Get-out-the-Vote Campaigns, Listen, We Need to Talk: How to Change Attitudes about LGBT Rights, \u003c\/i\u003e and \u003ci\u003eTransforming Prejudice: Identity, Fear, and Transgender Rights.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eStephanie L. DeMora (Author) \u003c\/b\u003e\u003cbr\u003e \u003cb\u003eStephanie L. DeMora\u003c\/b\u003e is Assistant Professor of Political Science at Stony Brook University. Her\u003cbr\u003eresearch investigates the psychological drivers of political engagement and behavior, and has\u003cbr\u003ebeen published in top journals, including the \u003ci\u003eProceedings of the National Academy of Sciences, the British Journal of Political Science, Political Behavior, Political Opinion Quarterly, Political Research Quarterly, \u003c\/i\u003e and P\u003ci\u003eolicy and Politics, \u003c\/i\u003eamong others. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eSarah V. Hayes (Author) \u003c\/b\u003e\u003cbr\u003e \u003cb\u003eSarah V. Hayes\u003c\/b\u003e is a Ph.D. candidate and President Healy Fellow in Political Science at\u003cbr\u003eGeorgetown University. Her research focuses on the political opinions of racialized and gendered\u003cbr\u003emarginalized groups, with an emphasis on capturing Black women's political views and\u003cbr\u003eengagement. Her work has been published in \u003ci\u003eThe Forum\u003c\/i\u003e and the \u003ci\u003eJournal of Women, Politics \u0026amp; Policy.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"New York University Press","offers":[{"title":"Default Title","offer_id":51623559921938,"sku":"9781479835768","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_365d008f-958c-4d3a-8417-1dcbc423f918.jpg?v=1758640049","url":"https:\/\/surprise-castle.myshopify.com\/products\/party-at-the-ballot-box-mobilizing-black-women-voters-9781479835768","provider":"Surprise Castle","version":"1.0","type":"link"}