{"product_id":"owning-game-changing-subcategories-uncommon-growth-in-the-digital-age-9781642798906","title":"Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age","description":"\u003ci\u003eOwning Game-Changing Subcategories\u003c\/i\u003e is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eAaker, David:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eDavid Aaker\u003c\/b\u003e is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies. As a recognized authority on branding, he holds four career awards including being a member of the NYAMA Marketing Hall of Fame. David currently resides in Orinda, CA.","brand":"Morgan James Publishing","offers":[{"title":"Default Title","offer_id":50874346537234,"sku":"9781642798906","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_663dbb14-1db5-4572-9142-76f9ae1f9445.jpg?v=1737990378","url":"https:\/\/surprise-castle.myshopify.com\/products\/owning-game-changing-subcategories-uncommon-growth-in-the-digital-age-9781642798906","provider":"Surprise Castle","version":"1.0","type":"link"}