{"product_id":"overcoming-floccinaucinihilipilification-valuing-and-monetizing-products-and-services-9780645044409","title":"Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services","description":"\u003cp\u003e\u003cstrong\u003eFLOCCINAUCINIHILIPILIFICATION\u003c\/strong\u003e, the longest \"F\" word in the English language, is the habit of estimating something as valueless. This book will help entrepreneurs, side-hustlers and small business owners overcome this common mistake when valuing, pricing and monetizing their products and services. A 15-step value-based pricing canvas will help you understand the value you offer your customers. The four value-based pricing methodologies will make sure you get the price you deserve for the products and services you provide.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eManning, Jon:\u003c\/i\u003e\u003c\/b\u003e - JON MANNING has vast experience in value-based pricing, gained in technology, and a range of other industries. His career has been a journey through three other pricing methodologies: the mysterious pricing of the oil industry, cost-plus pricing in the catering industry, and dynamic pricing in aviation and other services industries.","brand":"Pricing Prophets Pty Ltd","offers":[{"title":"Default Title","offer_id":50380207030546,"sku":"9780645044409","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_34b3e47a-0068-4428-a53f-5b55db1bd190.jpg?v=1728677721","url":"https:\/\/surprise-castle.myshopify.com\/products\/overcoming-floccinaucinihilipilification-valuing-and-monetizing-products-and-services-9780645044409","provider":"Surprise Castle","version":"1.0","type":"link"}