{"product_id":"overcome-ad-versity-how-to-put-persuasion-power-in-advertising-9781637426104","title":"Overcome AD-versity: How to Put Persuasion Power in Advertising","description":"\u003cp\u003e\u003cb\u003eUnderstanding psychology is the key to creating advertising with persuasive power.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.\u003c\/p\u003e\u003cp\u003eThe author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.\u003c\/p\u003e\u003cp\u003eThese insider lessons are explained by a Madison Avenue veteran, plus: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy create campaigns?\u003c\/li\u003e\n\u003cli\u003eWhat to look for as selling leverage.\u003c\/li\u003e\n\u003cli\u003eChallenges in producing ads.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book takes readers through \u003cb\u003ethe elements of persuasive advertising, \u003c\/b\u003e with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific \u003cb\u003eguidelines for retail advertisers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eReduce your advertising waste - give your ads more power.\u003c\/p\u003e\u003cbr\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":50903325442322,"sku":"9781637426104","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_279f7213-adcd-49f5-a3c5-e38e1623092a.jpg?v=1738489111","url":"https:\/\/surprise-castle.myshopify.com\/products\/overcome-ad-versity-how-to-put-persuasion-power-in-advertising-9781637426104","provider":"Surprise Castle","version":"1.0","type":"link"}