{"product_id":"organizing-ideas-the-key-to-effective-communication-9781495984938","title":"Organizing Ideas: The Key to Effective Communication","description":"\u003cb\u003eThe approach to business communication explained in \u003ci\u003eOrganizing Ideas \u003c\/i\u003eis now available in a revised and updated version in \u003ci\u003eThink First, Write Better\u003c\/i\u003e, also by Matthew Spence. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eAlthough the approach remains essentially the same, \u003ci\u003eThink First, Write Better\u003c\/i\u003e shows how to organizing progressively more complex documents, beginning with simple emails and ending with presentations. In this way, the approach in \u003ci\u003eThink First, Write Better\u003c\/i\u003e is more suited to the requirements of 21st century communication than \u003ci\u003eOrganizing Ideas, \u003c\/i\u003ewhose approach was developed primarily for the memo-based business culture of the 1950s. \u003cp\u003e\u003c\/p\u003eBoth books show how to apply the principles of effective communication to organize and express your ideas. The approach has been used for over 65 years to teach communication skills to professionals at leading American companies. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThink First, Write Better\u003c\/i\u003e shows how to identify your key message in any email or document and develop a persuasive argument to support it. You will learn to tailor any message to the needs of your audience. Special chapters show how to compose effective e-mail, prepare presentations that are conceptually clear and visually appealing, and write documentation that people actually read. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThin First, Write Better \u003c\/i\u003ealso presents nine simple principles for editing-all you need to ensure that your paragraphs and sentences are easy to read and understand. \u003cp\u003e\u003c\/p\u003eA companion volume, \u003ci\u003eBusiness Writing: The Good, the Bad, and the Ugly\u003c\/i\u003e, illustrates with before-and-after examples how to apply the principles in \u003ci\u003eThink First, Write Better\u003c\/i\u003e to improve the clarity of all types of business documents.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eMATTHEW SPENCE teaches workshops on business and technical communication in a broad range of industries throughout the United States and abroad. He lives in Portland, Oregon.\u003cbr\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Default Title","offer_id":50656491012370,"sku":"9781495984938","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_474803f1-985a-434a-a458-3ed5e02f6232.jpg?v=1733387625","url":"https:\/\/surprise-castle.myshopify.com\/products\/organizing-ideas-the-key-to-effective-communication-9781495984938","provider":"Surprise Castle","version":"1.0","type":"link"}