{"product_id":"org-design-for-design-orgs-building-and-managing-in-house-design-teams-9781491938409","title":"Org Design for Design Orgs: Building and Managing In-House Design Teams","description":"\u003ch2\u003ePractical Guide to Building and Managing In-House Design Teams\u003c\/h2\u003e\n\n\u003cp\u003eDesign has become the key link between users and today's complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital\/experience design teams at unprecedented rates, but many of them don't understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Learn\u003c\/h2\u003e\n\n\u003cp\u003eYou'll discover:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhy design's role has evolved in the digital age\u003c\/li\u003e\n\u003cli\u003eHow to infuse design into every product and service experience\u003c\/li\u003e\n\u003cli\u003eThe 12 qualities of effective design organizations\u003c\/li\u003e\n\u003cli\u003eHow to structure your design team through a Centralized Partnership\u003c\/li\u003e\n\u003cli\u003eDesign team roles and evolution\u003c\/li\u003e\n\u003cli\u003eThe process of recruiting and hiring designers\u003c\/li\u003e\n\u003cli\u003eHow to manage your design team and promote professional growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eExpert Authors with Industry Experience\u003c\/h2\u003e\n\n\u003cp\u003ePeter Merholz is President and one of the co-founders of Adaptive Path. For more than six years, he has been instrumental in developing the company's world-class consulting, training, and public events. Peter began his work at Adaptive Path with a focus on information architecture, and has since developed expertise in product strategy, user research, and practice development. His personal blog and essays demonstrate his unique ability to foresee trends in information architecture, organizational change, and product strategy. He has the perhaps dubious distinction of coining the term \"blog\" in 1999.\u003c\/p\u003e\n\n\u003cp\u003eKristin Skinner is Managing Director at Adaptive Path where she established and leads the Design Program Management practice. She has shaped and lead over 40 of the firm's most strategic and complex projects and programs, working directly with C-suite stakeholders in the Fortune 50. She is also Head of Design Management at Capital One, an emerging function to address rapid growth in the design organization and deliver end-to-end customer experiences. Before joining Adaptive Path, Kristin worked as a Design Manager at Microsoft in their ground-breaking Pioneer Studios. Kristin co-programs and hosts the MX Conference, and has spoken at events such as UX Week, and MX15.\u003c\/p\u003e\n\n\u003ch2\u003eBook Specifications\u003c\/h2\u003e\n\u003cp\u003ePublished by O'Reilly Media in paperback format, this comprehensive management guide provides actionable frameworks for design leaders, managers, and executives looking to build effective in-house design capabilities.\u003c\/p\u003e","brand":"O'Reilly Media","offers":[{"title":"Default Title","offer_id":50680991482130,"sku":"9781491938409","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f1255d78-20c2-4421-a946-6f95064d56ea.jpg?v=1733947203","url":"https:\/\/surprise-castle.myshopify.com\/products\/org-design-for-design-orgs-building-and-managing-in-house-design-teams-9781491938409","provider":"Surprise Castle","version":"1.0","type":"link"}