{"product_id":"optimize-how-to-attract-and-engage-more-customers-by-integrating-seo-social-media-and-content-marketing-9781118167779","title":"Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing","description":"\u003cb\u003eAttract, engage, and inspire your customers with an \"Optimize and Socialize\" content marketing strategy\u003c\/b\u003e \u003cp\u003e\u003ci\u003eOptimize\u003c\/i\u003e is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eOptimize\u003c\/i\u003e provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eCreate a blueprint for integrated search, social media and content marketing strategy\u003c\/li\u003e \u003cli\u003eDetermine which creative tactics will provide the best results for your company\u003c\/li\u003e \u003cli\u003eImplement search and social optimization holistically in the organization\u003c\/li\u003e \u003cli\u003eMeasure the business value of optimized and socialized content marketing\u003c\/li\u003e \u003cli\u003eDevelop guidelines, processes and training to scale online marketing success\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eOptimize\u003c\/i\u003e offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eLEE ODDEN\u003c\/b\u003e is a recognized authority on search, social media, and content marketing. For over fourteen years, he has consulted with companies ranging from start-ups to Fortune 500 companies on how to attract and engage customers with a holistic approach to marketing online. He writes for ClickZ and is editor of TopRankBlog.com, recognized as a leading marketing blog by \u003ci\u003eAdvertising Age\u003c\/i\u003e, Junta42, and \u003ci\u003eSocial Media Examiner\u003c\/i\u003e. Lee has been cited for his expertise by \u003ci\u003eThe Economist, Fortune\u003c\/i\u003e magazine, and Forrester Research. He speaks on integrated SEO, social media, and content marketing topics at conferences around the world including SES, PRSA, BlogWorld, Online Marketing Summit, and Content Marketing World.\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50848651772178,"sku":"9781118167779","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8d2b5e0f-1f28-4b08-8076-17a72cebfba8.jpg?v=1737379562","url":"https:\/\/surprise-castle.myshopify.com\/products\/optimize-how-to-attract-and-engage-more-customers-by-integrating-seo-social-media-and-content-marketing-9781118167779","provider":"Surprise Castle","version":"1.0","type":"link"}