{"product_id":"on-intelligence-9780805074567","title":"On Intelligence","description":"\u003cp\u003e\u003cb\u003eFrom the inventor of the PalmPilot comes a new and compelling theory of intelligence, brain function, and the future of intelligent machines\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eJeff Hawkins, the man who created the PalmPilot, Treo smart phone, and other handheld devices, has reshaped our relationship to computers. Now he stands ready to revolutionize both neuroscience and computing in one stroke, with a new understanding of intelligence itself. \u003cp\u003e\u003c\/p\u003eHawkins develops a powerful theory of how the human brain works, explaining why computers are not intelligent and how, based on this new theory, we can finally build intelligent machines. \u003cp\u003e\u003c\/p\u003eThe brain is not a computer, but a memory system that stores experiences in a way that reflects the true structure of the world, remembering sequences of events and their nested relationships and making predictions based on those memories. It is this memory-prediction system that forms the basis of intelligence, perception, creativity, and even consciousness. \u003cp\u003e\u003c\/p\u003eIn an engaging style that will captivate audiences from the merely curious to the professional scientist, Hawkins shows how a clear understanding of how the brain works will make it possible for us to build intelligent machines, in silicon, that will exceed our human ability in surprising ways. \u003cp\u003e\u003c\/p\u003eWritten with acclaimed science writer Sandra Blakeslee, \u003ci\u003eOn Intelligence\u003c\/i\u003e promises to completely transfigure the possibilities of the technology age. It is a landmark book in its scope and clarity.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eJeff Hawkins\u003c\/b\u003e is one of the most successful and highly regarded computer architects and entrepreneurs in Silicon Valley. He founded Palm Computing and Handspring, and created the Redwood Neuroscience Institute to promote research on memory and cognition. Also a member of the scientific board of Cold Spring Harbor Laboratories, he lives in northern California. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eSandra Blakeslee\u003c\/b\u003e has been writing about science and medicine for \u003ci\u003eThe New York Times\u003c\/i\u003e for more than thirty years and is the co-author of \u003ci\u003ePhantoms in the Brain\u003c\/i\u003e by V. S. Ramachandran and of Judith Wallerstein's bestselling books on psychology and marriage. She lives in Santa Fe, New Mexico.\u003cbr\u003e","brand":"St. Martin's Press","offers":[{"title":"Default Title","offer_id":50503873954066,"sku":"9780805074567","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_55107fd9-efbf-4d24-8355-7d0399c645d9.jpg?v=1737219506","url":"https:\/\/surprise-castle.myshopify.com\/products\/on-intelligence-9780805074567","provider":"Surprise Castle","version":"1.0","type":"link"}