{"product_id":"on-bts-pop-music-fandom-sincerity-9781638930648","title":"On Bts: Pop Music, Fandom, Sincerity","description":"\u003cp\u003e\u003cb\u003eA love letter to Korean pop sensation BTS and an ode to fandom. An Atlantic Edition, featuring long-form journalism by \u003ci\u003eAtlantic\u003c\/i\u003e writers, drawn from contemporary articles or classic storytelling from the magazine's 165-year archive.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe supersonic rise of the Korean pop group BTS may seem enigmatic to some, but for Lenika Cruz, senior culture editor at \u003ci\u003eThe Atlantic\u003c\/i\u003e, their worldwide fame is obvious. As Cruz argues in \u003ci\u003eOn BTS: Pop Music, Fandom, Sincerity\u003c\/i\u003e, the group's trajectory--debuting on a relatively obscure label in Korea to becoming a global household name in just a few years--is a natural result of their authenticity, artistry, energy, social conscientiousness, and general coolness. As a non-English-language band finding record-breaking international success, BTS is helping usher in a fresh, more inclusive era in the music industry. In this love letter to the once-in-a-generation pop sensation, Cruz narrates her own unexpected journey into the fandom, and in doing so might welcome you in, too.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eLenika Cruz\u003c\/b\u003e is a senior editor at \u003ci\u003eThe Atlantic\u003c\/i\u003e where she has been a staffer on the culture section since 2014. She has edited stories that have been nominated for James Beard Awards and included in anthologies such as \u003ci\u003eBest Food Writing\u003c\/i\u003e, and one that was named as a Pulitzer Prize finalist. In addition to \u003ci\u003eThe Atlantic\u003c\/i\u003e, Lenika's essays, reporting, and criticism have appeared in \u003ci\u003eL.A. Weekly\u003c\/i\u003e, \u003ci\u003eGlamour\u003c\/i\u003e, \u003ci\u003eThe Rumpus\u003c\/i\u003e, \u003ci\u003eEast Bay Express\u003c\/i\u003e, and Guam's \u003ci\u003ePacific Daily News\u003c\/i\u003e. She has spoken about race, culture, and media for the Asian American Journalists Association, the Washington National Cathedral, and Pomona College's Humanities Studio. She has appeared as a guest on NPR's \u003ci\u003eCode Switch\u003c\/i\u003e and \u003ci\u003ePop Culture Happy Hour\u003c\/i\u003e, \u003ci\u003eThe Atlantic\u003c\/i\u003e's \u003ci\u003eReview\u003c\/i\u003e podcast, \u003ci\u003eBlank Check\u003c\/i\u003e, KPCC, and other radio shows. She is a volunteer contributing editor for the street newspaper \u003ci\u003eStreet Sense\u003c\/i\u003e. She graduated from UCLA in 2012 with a BA in English.\u003cbr\u003e","brand":"Zando - Atlantic Editions","offers":[{"title":"Default Title","offer_id":50641854497042,"sku":"9781638930648","price":9.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_bc7b7d26-a9f9-43c0-ad56-4a74adc6080c.jpg?v=1733042524","url":"https:\/\/surprise-castle.myshopify.com\/products\/on-bts-pop-music-fandom-sincerity-9781638930648","provider":"Surprise Castle","version":"1.0","type":"link"}