{"product_id":"ogilvy-on-advertising-9780394729039","title":"Ogilvy on Advertising","description":"\u003cb\u003eA candid and indispensable primer on all aspects of advertising from the man \u003ci\u003eTime \u003c\/i\u003ehas called \"the most sought after wizard in the business.\" \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e Told with brutal candor and prodigal generosity, David Ogilvy reveals: \u003cp\u003e\u003c\/p\u003e- How to get a job in advertising\u003cbr\u003e- How to choose an agency for your product\u003cbr\u003e- The secrets behind advertising that \u003ci\u003eworks\u003c\/i\u003e\u003cbr\u003e- How to write successful copy--and get people to read it\u003cbr\u003e- Eighteen miracles of research\u003cbr\u003e- What advertising can do for charities \u003cp\u003e\u003c\/p\u003e And much, much more.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDavid Ogilvy \u003c\/b\u003e(1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy \u0026amp; Mather in 1948. Throughout his illustrious career, the mogul \u003ci\u003eTime \u003c\/i\u003emagazine called \"the most sought-after wizard in the business\" shared his knowledge of the industry in the books \u003ci\u003eOgilvy on Advertising\u003c\/i\u003e and the bestselling \u003ci\u003eConfessions of an Advertising Man\u003c\/i\u003e.\u003cbr\u003e","brand":"Vintage","offers":[{"title":"Default Title","offer_id":50674827985170,"sku":"9780394729039","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b6a24b55-8a38-45d8-811f-60ec4f79d25a.jpg?v=1733866292","url":"https:\/\/surprise-castle.myshopify.com\/products\/ogilvy-on-advertising-9780394729039","provider":"Surprise Castle","version":"1.0","type":"link"}