{"product_id":"obviously-awesome-how-to-nail-product-positioning-so-customers-get-it-buy-it-love-it-9781999023003","title":"Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It","description":"\u003cp\u003eYou know your product is awesome--but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.\u003c\/p\u003e\u003cp\u003eSo what is it? April Dunford, positioning guru and tech exec, will enlighten you.\u003c\/p\u003e\u003cp\u003eHer new book, \u003cem\u003eObviously Awesome\u003c\/em\u003e, shows you how to find your product's \"secret sauce\"--and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who's worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.\u003c\/p\u003e\u003cp\u003ePunctuated with witty anecdotes and compelling case studies, Dunford's book is at once entertaining and illuminating. Among the invaluable lessons you'll learn are: \u003c\/p\u003e\u003cp\u003e- The Five Components of Effective Positioning\u003cbr\u003e\u003cbr\u003e- How to instantly connect an audience to your offering's value\u003cbr\u003e\u003cbr\u003e- How to choose the best market for your products\u003cbr\u003e\u003cbr\u003e- How to use three distinct styles of positioning to your advantage\u003cbr\u003e\u003cbr\u003e- How to leverage market trends to help buyers understand why making a purchase is important right now\u003c\/p\u003e\u003cp\u003eWhether you're an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford's insights will help you find your awesome, so that your customers can too.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eDunford, April:\u003c\/i\u003e\u003c\/b\u003e - April Dunford is an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series of successful high-growth startups. April advises leadership, sales and marketing teams through training, workshops and keynote talks. She is also a board member, investor and advisor to dozens of high-growth businesses. www.aprildunford.com","brand":"Ambient Press","offers":[{"title":"Default Title","offer_id":50613158150418,"sku":"9781999023003","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_71486322-bd4f-4939-9169-5d48066676da.jpg?v=1732388303","url":"https:\/\/surprise-castle.myshopify.com\/products\/obviously-awesome-how-to-nail-product-positioning-so-customers-get-it-buy-it-love-it-9781999023003","provider":"Surprise Castle","version":"1.0","type":"link"}