{"product_id":"now-all-we-need-is-a-title-famous-book-titles-and-how-they-got-that-way-9780393314366","title":"Now All We Need Is a Title: Famous Book Titles and How They Got That Way","description":"André Bernard has researched the stories behind more than one hundred of the most famous titles in the English language to produce a fascinating volume rich in literary anecdote and publishing lore. \u003cem\u003eThe Great Gatsby\u003c\/em\u003e was almost titled Trimalchio in West Egg, while some unknown editor told William L. Shirer, \"Please God, don't ask us to publish a book called The Rise and Fall of the Third Reich.\" It's a wonderful romp among the literary monuments.Raymond Chandler to Alfred A. Knopf: \"I'm trying to think of a good title for you to want me to change.\"\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBernard, André:\u003c\/i\u003e\u003c\/b\u003e - \u003cstrong\u003eAndré Bernard\u003c\/strong\u003e is the trade publisher of Harcourt, a regular columnist for \u003cem\u003eThe American Scholar\u003c\/em\u003e, and the author of \u003cem\u003eNow All We Need Is a Title\u003c\/em\u003e.","brand":"W. W. Norton \u0026 Company","offers":[{"title":"Default Title","offer_id":50410910384402,"sku":"9780393314366","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_0ac1307e-b506-4908-82a9-342e3a53d720.jpg?v=1729309312","url":"https:\/\/surprise-castle.myshopify.com\/products\/now-all-we-need-is-a-title-famous-book-titles-and-how-they-got-that-way-9780393314366","provider":"Surprise Castle","version":"1.0","type":"link"}