{"product_id":"notes-from-the-brand-stand-thoughts-on-emotional-branding-from-someone-who-has-fought-for-consumer-attention-and-won-9798993426211","title":"Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won","description":"\u003cp\u003e\u003cstrong\u003eSome Brands Capture Our Attention. The Great Ones Win Our Hearts.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eNotes from the Brand Stand\u003c\/em\u003e, Warren Kornblum draws on decades of experience-ranging from founding his own agency to guiding iconic global brands and advising billion-dollar companies as well as ambitious startups. His core truth is clear: the strongest brands don't just capture market share-they earn \u003cstrong\u003eShare of Heart\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThrough stories, insights, and reflections, Kornblum explores how brands earn trust, embody purpose, and demonstrate their values every day. You'll be reminded that purpose must be felt, connection endures longer than promotion, and trust is fostered by living what you stand for.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNotes from the Brand Stand\u003c\/em\u003e is both insightful and inspiring-a book about the beliefs behind the greatest brands and the lasting connections that make people truly care about them.\u003c\/p\u003e\u003cp\u003eGreat brands earn a place in people's hearts-and this book will explain why.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eKornblum, Warren:\u003c\/i\u003e\u003c\/b\u003e - Warren Kornblum has built and led brands across various industries worldwide. Equally comfortable with legacy companies and ambitious startups, whether in traditional retail or digital platforms, he combines global leadership experience with hands-on advisory work. His mission has always been the same: to help brands earn not just attention but a place in people's hearts.","brand":"Shadow Group Publishing","offers":[{"title":"Default Title","offer_id":52160120717586,"sku":"9798993426211","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_393f45e9-57eb-404f-b6c4-555839df9cc0.jpg?v=1775037151","url":"https:\/\/surprise-castle.myshopify.com\/products\/notes-from-the-brand-stand-thoughts-on-emotional-branding-from-someone-who-has-fought-for-consumer-attention-and-won-9798993426211","provider":"Surprise Castle","version":"1.0","type":"link"}