{"product_id":"not-another-pair-of-shoes-building-your-brands-story-and-purpose-9781914078965","title":"Not Another Pair of Shoes: Building Your Brand's Story and Purpose","description":"\u003cp\u003eThere are hundreds of shoes out there on the market, but there are only a few that we care about, and we like to wear. The reason we prefer some shoes over others is for different reasons. The same applies to brands. In a noisy world, it's harder to stand out and differentiate your brand.\u003c\/p\u003e\u003cp\u003eIn this book, Alexander Novicov talks about creating a purpose-driven brand that will distinguish it from others and make it stand out from the crowd, win customers' hearts and minds, and help the company become more profitable as a result.\u003c\/p\u003e\u003cp\u003eThis is a book for people who care about what they do and want to positively impact this world by using emotional storytelling and creating content that adds value to their customers.\u003c\/p\u003e\u003cp\u003eWhat if we changed how we perceive marketing and started looking for a better way to market to our customers?\u003c\/p\u003e\u003cbr\u003e","brand":"Alexander Novicov","offers":[{"title":"Default Title","offer_id":50634996973842,"sku":"9781914078965","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6f39fd40-aa9f-4029-a592-75d626060ddf.jpg?v=1732827731","url":"https:\/\/surprise-castle.myshopify.com\/products\/not-another-pair-of-shoes-building-your-brands-story-and-purpose-9781914078965","provider":"Surprise Castle","version":"1.0","type":"link"}