{"product_id":"no-lie-truth-is-the-ultimate-sales-tool-9780978732134","title":"No Lie: Truth Is the Ultimate Sales Tool","description":"Selling Power magazine says, \"To his powerful and famous clients, Barry Maher is simply the best sales trainer in the business.\" Sell far more, sell it faster, sell it easier. * Win customer trust instantly, by telling the whole truth about a product. * Transform negatives into powerful selling points. * Compare your product's shortcomings to a competitor's strength and come out on top. * Prove to your customers how perceived negatives translate into superior performance and greater satisfaction. And what does Selling Power say about NO LIE: TRUTH IS THE ULTIMATE SALES TOOL? They call it \"a bestseller waiting to be discovered.\" Discover it today.\u003cbr\u003e","brand":"Barry Maher \u0026 Associates","offers":[{"title":"Default Title","offer_id":50527446630674,"sku":"9780978732134","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d1eabef1-e4d0-4a6f-9b56-85059a9ef815.jpg?v=1731302170","url":"https:\/\/surprise-castle.myshopify.com\/products\/no-lie-truth-is-the-ultimate-sales-tool-9780978732134","provider":"Surprise Castle","version":"1.0","type":"link"}