{"product_id":"no-forms-no-spam-no-cold-calls-the-next-generation-of-account-based-sales-and-marketing-9781119982876","title":"No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing","description":"\u003cp\u003e\u003cb\u003eUnlock the full potential of modern marketing and sales\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn the newly revised and updated edition of \u003ci\u003eNo Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing\u003c\/i\u003e, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify prospects and put them at the center of everything they do.\u003c\/p\u003e \u003cp\u003eYou'll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You'll also discover: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eStrategies for building a tech-stack that prioritizes your customers\u003c\/li\u003e \u003cli\u003eWays for chief marketing officers to stop playing defense and go on offense\u003c\/li\u003e \u003cli\u003eInsights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers\u003c\/li\u003e \u003cli\u003eHow the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA can't-miss handbook for marketers, salespeople, and team leads, \u003ci\u003eNo Forms. No Spam. No Cold Calls.\u003c\/i\u003e is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eLATANÉ CONANT\u003c\/b\u003e is CMO of 6sense and is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a \"recovering software sales woman\" she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50497276739858,"sku":"9781119982876","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_35babf8c-7496-4091-b660-08361217d6ea.jpg?v=1730709800","url":"https:\/\/surprise-castle.myshopify.com\/products\/no-forms-no-spam-no-cold-calls-the-next-generation-of-account-based-sales-and-marketing-9781119982876","provider":"Surprise Castle","version":"1.0","type":"link"}