{"product_id":"newsworthy-media-relations-without-the-spin-9781637429181","title":"Newsworthy: Media Relations Without the Spin","description":"\u003cp\u003e\u003cb\u003eThis Just In: You Don't Need Spin to Make Headlines\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn an age of 24\/7 headlines, shrinking newsrooms, and diminishing attention spans, knowing how to talk to the media isn't optional-\u003cb\u003eit's essential\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eNewsworthy\u003c\/i\u003e is your go-to guide for building authentic relationships with journalists, bloggers, influencers and others.\u003c\/b\u003e It's about pitching stories that stick and turning every interview into an opportunity.\u003c\/p\u003e\u003cp\u003eWhether you're the spokesperson or the strategist, this book delivers the tools to rise above the noise-\u003ci\u003eand stay there.\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMoulton, Donalee:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003edonalee Moulton\u003c\/b\u003e has written for more than 100 publications globally and has also freelanced for television and radio. donalee is the owner of Quantum Communications and has provided media training and media relations for organizations in the public, private, and non-profit sectors. She is the author of \u003ci\u003eThe Thong Principle: Saying What You Mean and Meaning What You Say\u003c\/i\u003e and \u003ci\u003eBetter Policy Better Performance: The Who, Why, and What of Organizational Policy\u003c\/i\u003e.\u003cb\u003e\u003ci\u003eO'Connor, Clare:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eClare O'Connor\u003c\/b\u003e is a writer, communications specialist, and Certified Change Management Professional (CCMP). She has written for countless media outlets, led corporate communications teams, and delivered training on strategic communications and effective media relations. Clare is the author of \u003ci\u003eSkateboard Sibby\u003c\/i\u003e, a middle-grade novel about change and resilience and co-author of \u003ci\u003eCelebrity Court Cases: Trials of the Rich and Famous\u003c\/i\u003e.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":51967020433682,"sku":"9781637429181","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6c8d0860-0eee-47d7-84d0-a73408ae48d3.jpg?v=1768920565","url":"https:\/\/surprise-castle.myshopify.com\/products\/newsworthy-media-relations-without-the-spin-9781637429181","provider":"Surprise Castle","version":"1.0","type":"link"}