{"product_id":"new-insights-into-prognostic-data-analytics-in-corporate-communication-9781947441101","title":"New Insights into Prognostic Data Analytics in Corporate Communication","description":"\u003cb\u003eThis book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication-annual reports, investigative fiction-Poirot series, Sci-Fi, and advertisements.\u003c\/b\u003e\u003cp\u003eThe authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird's-eye view in the Review Speak section of every chapter of this book.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePragyan Rath\u003c\/b\u003e is an associate professor in communication in the Indian Institute of Management Calcutta (IIMC). She is developing the Narrative of Things in the lines of Internet of Things, thus innovating analytical models on market research. She has authored the following books: \u003ci\u003eThe \"I\" and the \"Eye\" The Verbal and the Visual in Post-Renaissance Western Aesthetics\u003c\/i\u003e (Cambridge Scholars Publishing, 2011), \u003ci\u003eCommunication Strategies for Corporate Leaders\u003c\/i\u003e (Routledge, 2018), and \u003ci\u003eCorporate Communication\u003c\/i\u003e (Cengage, 2018).\u003cbr\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":51260207137042,"sku":"9781947441101","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_178ab616-0c60-4554-93d6-d16c59904fa0.jpg?v=1746639710","url":"https:\/\/surprise-castle.myshopify.com\/products\/new-insights-into-prognostic-data-analytics-in-corporate-communication-9781947441101","provider":"Surprise Castle","version":"1.0","type":"link"}