{"product_id":"never-daunted-how-curt-cignetti-took-indiana-football-from-worst-to-first-and-changed-the-game-forever-9781600201639","title":"Never Daunted: How Curt Cignetti Took Indiana Football from Worst to First and Changed the Game Forever","description":"\u003cp\u003e\u003cstrong\u003eThis is the story of how a visionary president, an astute athletic director, and a genius head coach assembled a group of misfit players-and turned the losingest program in college football history into champions.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor more than a century, the Indiana University Hoosiers lived at the bottom of the college football world-outmatched, overlooked, and resigned to history. Then Curt Cignetti arrived and told anyone who would listen that Indiana would win. Not someday. Soon.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat followed wasn't a miracle. It was a standard.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNever Daunted chronicles the most improbable rise in modern sports history: how a program without recruiting clout, tradition, or margin for error built a national champion through discipline, belief, and relentless execution. Eschewing hype and shortcuts, Cignetti installed a Process rooted in habits, accountability, and playing every snap as if it mattered-because it did.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThrough unforgettable game analysis, behind-the-scenes insight, and the voices of the people who lived it, this book reveals how Indiana didn't just beat college football's giants-it out-prepared them, out-finished them, and outlasted them.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is the story of a team that proved excellence isn't about stars or swagger.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt's about standards.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAnd once Indiana set theirs, everything changed.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMorse, Eric Robert:\u003c\/i\u003e\u003c\/b\u003e - Eric Robert Morse is an entrepreneur and author of several books, which include a political commentary on the Trump years (Tearing at the Seams) a critique on Behavioral Economics (Psychonomics), a theory of political economy (Juggernaut), an history of Feminism (The Economic Theory of Sex), a psychology of storytelling (The 90-Minute Effect), and two novels (Monaco and Ricky Wills It).","brand":"New Classic Books","offers":[{"title":"Default Title","offer_id":52103860191506,"sku":"9781600201639","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2f3e2743-ce42-45a8-8b74-4a9f7e060d01.jpg?v=1773158720","url":"https:\/\/surprise-castle.myshopify.com\/products\/never-daunted-how-curt-cignetti-took-indiana-football-from-worst-to-first-and-changed-the-game-forever-9781600201639","provider":"Surprise Castle","version":"1.0","type":"link"}