{"product_id":"neurogiving-the-science-of-donor-decision-making-9781394370450","title":"Neurogiving: The Science of Donor Decision-Making","description":"\u003cp\u003e\u003cb\u003eA comprehensive discussion of the latest advances in fundraising strategy and donor decision-making\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eNeurogiving: The Science of Donor Decision-Making, \u003c\/i\u003e fundraising and behavioral science expert, Cherian Koshy, delivers a point-by-point guide to creating crystal-clear messaging that transforms prospective donors into active donors. The author demonstrates a revolutionary, science-backed approach to fundraising that unpacks \u003ci\u003ewhy\u003c\/i\u003e donors move from considering a donation to actually donating. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eNeurogiving\u003c\/i\u003e integrates up-to-date insights from neuroscience, behavioral psychology, and proprietary research to generate a comprehensive roadmap for generating donor experiences that maximize generosity and long-term commitment. \u003c\/p\u003e\u003cp\u003eReaders will also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eIllustrative examples and research-informed strategies for applying the book's principles in real-world fundraising contexts\u003c\/li\u003e \u003cli\u003eAccessible descriptions of the reasons people give and why they might give repeatedly\u003c\/li\u003e \u003cli\u003eThe potential role for artificial intelligence and machine learning in donor engagement and personalization\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for nonprofit leaders, fundraisers, and philanthropy professionals seeking to increase donor engagement and retention, \u003ci\u003eNeurogiving\u003c\/i\u003e is also an invaluable resource for major gifts officers, development directors, marketers, fundraising consultants, and fundraising trainers.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":51764091257106,"sku":"9781394370450","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_de32afbe-12f1-49f2-9b4f-e13b8a5abe2d.jpg?v=1764753312","url":"https:\/\/surprise-castle.myshopify.com\/products\/neurogiving-the-science-of-donor-decision-making-9781394370450","provider":"Surprise Castle","version":"1.0","type":"link"}