{"product_id":"navigating-the-new-normal-how-new-small-companies-can-succeed-despite-economic-uncertainty-9781637420201","title":"Navigating the New Normal: How New \u0026 Small Companies Can Succeed Despite Economic Uncertainty","description":"\u003cb\u003eThis book is primarily focused on the post-pandemic Gen Z and Millennial business opportunities, most of which didn't even exist a generation ago.\u003c\/b\u003e\u003cp\u003eNo one will forget the year 2020.\u003c\/p\u003e\u003cp\u003eThe year that a pandemic shut down social, work, and public contact.\u003c\/p\u003e\u003cp\u003eThere are two particular changes that have had a pronounced effect on business and finance, which this book will provide the guidance currently lacking in traditional business school texts.\u003c\/p\u003e\u003cp\u003eThe first is the change from commuting to work to sheltering-in-place, with students and professionals on videoconferencing apps such as Zoom. Likely a lasting change, we can expect many office spaces will remain empty and many businesses will stick with the new work-from-home change.\u003c\/p\u003e\u003cp\u003eThe second change is that the younger generation is the first to suffer a setback in terms of the standard of living compared to their parents. Not only do more than half of Americans have less than $1,000 in savings, but they eschew traditional corporate cubicles, preferring instead to juggle multiple and new 'hustles and side gigs.'\u003c\/p\u003e\u003cp\u003eThis book is primarily focused on the post-pandemic Gen Z and Millennial business opportunities, most of which didn't even exist a generation ago.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRodd Mann\u003c\/b\u003e has attained an MBA, CPA, APICS CPIM, CGMA and has taken coursework in a Doctor of Business Administration (DBA) program as well as Doctor of Education (EdD). His views on business and financial management were honed over a 35-year career, along with speaking engagements and teaching. What he has to say in this book is not only timely given such a sea change as 2020, but will help you find your career passion, pursue it, measure it, develop it, grow it, and succeed in it.\u003cbr\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":50381040550162,"sku":"9781637420201","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2183cfa5-bda8-48df-bafa-1c0cfa073b83.jpg?v=1728691822","url":"https:\/\/surprise-castle.myshopify.com\/products\/navigating-the-new-normal-how-new-small-companies-can-succeed-despite-economic-uncertainty-9781637420201","provider":"Surprise Castle","version":"1.0","type":"link"}