{"product_id":"narcomedia-latinidad-popular-culture-and-americas-war-on-drugs-9781477328194","title":"Narcomedia: Latinidad, Popular Culture, and America's War on Drugs","description":"\u003cp\u003e\u003cb\u003eExploring representations of Latinx people from Scarface to Narcos, this book examines how pop culture has framed Latin America as the villain in America's long and ineffectual War on Drugs.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e If there is an enemy in the War on Drugs, it is people of color. That is the lesson of forty years of cultural production in the United States. Popular culture, from \u003ci\u003eScarface\u003c\/i\u003e and \u003ci\u003eMiami Vice\u003c\/i\u003e to \u003ci\u003eNarcos\u003c\/i\u003e and \u003ci\u003eBetter Call Saul\u003c\/i\u003e, has continually positioned Latinos as an alien people who threaten the US body politic with drugs. Jason Ruiz explores the creation and endurance of this trope, its effects on Latin Americans and Latinx people, and its role in the cultural politics of the War on Drugs. \u003c\/p\u003e\u003cp\u003e Even as the focus of drug anxiety has shifted over the years from cocaine to crack and from methamphetamines to opioids, and even as significant strides have been made in representational politics in many areas of pop culture, Latinx people remain an unshakeable fixture in stories narrating the production, distribution, and sale of narcotics. \u003ci\u003eNarcomedia\u003c\/i\u003e argues that such representations of Latinx people, regardless of the intentions of their creators, are best understood as a cultural front in the War on Drugs. Latinos and Latin Americans are not actually America's drug problem, yet many Americans think otherwise--and that is in no small part because popular culture has largely refused to imagine the drug trade any other way. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e Jason Ruiz is an associate professor in the Department of American Studies at the University of Notre Dame. He is the author of \u003ci\u003eAmericans in the Treasure House: Travel to Porfirian Mexico and the Cultural Politics of Empire\u003c\/i\u003e. \u003c\/p\u003e\u003cbr\u003e","brand":"University of Texas Press","offers":[{"title":"Default Title","offer_id":50522565280018,"sku":"9781477328194","price":31.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a177d95f-d96a-4616-ab3b-5f78daa8583b.jpg?v=1731117310","url":"https:\/\/surprise-castle.myshopify.com\/products\/narcomedia-latinidad-popular-culture-and-americas-war-on-drugs-9781477328194","provider":"Surprise Castle","version":"1.0","type":"link"}