{"product_id":"my-product-management-toolkit-tools-and-techniques-to-become-an-outstanding-product-manager-9781984007315","title":"My Product Management Toolkit: Tools and Techniques to Become an Outstanding Product Manager","description":"\u003cp\u003eWhy are some products a hit while others never see the light of day? While there's no foolproof way to tell what will succeed and what won't, every product has a chance as long as it's supported by research, careful planning, and hard work.\u003c\/p\u003e \u003cp\u003e-Written by successful product manager Marc Abraham, \u003ci\u003eMy Product Management Toolkit\u003c\/i\u003e is a comprehensive guide to developing a physical or digital product that consumers love. Here's a sample of what you'll find within these pages: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eStrategies for determining what customers want-even when they don't know themselves\u003c\/li\u003e \u003cli\u003eClear suggestions for developing both physical and digital products\u003c\/li\u003e \u003cli\u003eEffective methods to constantly iterate a product or feature\u003c\/li\u003e \u003c\/ul\u003e Containing wisdom from Abraham's popular blog, this book explores product management from every angle, including consumer analysis, personnel management, and product evolution. Whether you're developing a product for a small start-up or a multinational corporation, this book will prove invaluable.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e Marc Abraham is an experienced product manager who has worked for several successful digital organisations. He runs a high profile blog-marcabraham.com-about the digital ecosystem and how to break into it. Through writing and speaking, he encourages fellow product managers to maintain their curiosity and never stop learning.\u003c\/p\u003e\u003cbr\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Default Title","offer_id":50545329897746,"sku":"9781984007315","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_87be5e38-f75e-4172-b061-c9a77d1bb6ee.jpg?v=1731545762","url":"https:\/\/surprise-castle.myshopify.com\/products\/my-product-management-toolkit-tools-and-techniques-to-become-an-outstanding-product-manager-9781984007315","provider":"Surprise Castle","version":"1.0","type":"link"}