{"product_id":"my-life-in-advertising-and-scientific-advertising-9780844231013","title":"My Life in Advertising and Scientific Advertising","description":"Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eHopkins, Claude:\u003c\/i\u003e\u003c\/b\u003e - McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50556537930002,"sku":"9780844231013","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4731cbdb-0350-42b6-9f3a-d614dc83a55a.jpg?v=1731756164","url":"https:\/\/surprise-castle.myshopify.com\/products\/my-life-in-advertising-and-scientific-advertising-9780844231013","provider":"Surprise Castle","version":"1.0","type":"link"}