{"product_id":"music-marketing-for-the-diy-musician-creating-and-executing-a-plan-of-attack-on-a-low-budget-9781538182505","title":"Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget","description":"\u003cp\u003eIndustry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one's music.\u003c\/p\u003e\u003cp\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eBobby Borg MCM, \u003c\/b\u003e is a former major label, independent, and DIY recording\/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician's Institute. He is an assistant professor of practice in music industry studies at University of Southern California's Thornton School of Music. He is the founder of Bobby Borg Consulting and author of \u003ci\u003eThe Musician's Handbook, Music Marketing for The DIY Musician, Business Basics for Musicians, Introduction to Music Publishing for Musicians, \u003c\/i\u003eand \u003ci\u003ePersonal Finance for Musicians. \u003c\/i\u003eVisit bobbyborg.com.\u003c\/p\u003e\u003cbr\u003e","brand":"Rowman \u0026 Littlefield Publishers","offers":[{"title":"Default Title","offer_id":50717575971090,"sku":"9781538182505","price":38.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_9cf180a9-5ebc-41cb-abf4-c8df9096d247.jpg?v=1734621879","url":"https:\/\/surprise-castle.myshopify.com\/products\/music-marketing-for-the-diy-musician-creating-and-executing-a-plan-of-attack-on-a-low-budget-9781538182505","provider":"Surprise Castle","version":"1.0","type":"link"}