{"product_id":"motion-graphics-principles-and-practices-from-the-ground-up-9781472569004","title":"Motion Graphics: Principles and Practices from the Ground Up","description":"\u003cp\u003eSong lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eMotion Graphics: Principles and Processes from the \u003c\/i\u003e\u003ci\u003eGround Up\u003c\/i\u003e is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eIan Crook\u003c\/b\u003e is a senior lecturer on the Media Technology BSc (Hons) programmes at the University of Central Lancashire, UK. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003ePeter Beare\u003c\/b\u003e is course leader for BSc (Hons) Media Production \u0026amp; Technology at the University of Central Lancashire, UK. He is the co-author of \u003ci\u003eUser Experience Design\u003c\/i\u003e (Bloomsbury 2014).\u003cbr\u003e","brand":"Fairchild Books","offers":[{"title":"Default Title","offer_id":50415648473362,"sku":"9781472569004","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ef323113-1f40-4a70-819e-b7c5f1ae43da.jpg?v=1729407971","url":"https:\/\/surprise-castle.myshopify.com\/products\/motion-graphics-principles-and-practices-from-the-ground-up-9781472569004","provider":"Surprise Castle","version":"1.0","type":"link"}