{"product_id":"more-words-that-sell-9780071418539","title":"More Words That Sell","description":"\u003cp\u003e\u003cb\u003eA companion to the bestselling \u003ci\u003eWords that Sell\u003c\/i\u003e, the next definitive advertising word-and phase book\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMore Words That Sell \u003c\/i\u003eis packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor \u003ci\u003eWords That Sell\u003c\/i\u003e--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMore Words That Sell \u003c\/i\u003eincludes: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePower words for heightening impact \u003c\/li\u003e\n\u003cli\u003ePositive personal qualities for selling oneself \u003c\/li\u003e\n\u003cli\u003eCliche's to avoid \u003c\/li\u003e\n\u003cli\u003eColor names beyond just red, white, blue, yellow, etc. \u003c\/li\u003e\n\u003cli\u003eWords that reflect current trends in popular culture \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, \u003ci\u003eMore Words That Sell \u003c\/i\u003ewill be a must-have word and-phrase reference for writers of all types.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eRichard Bayan \u003c\/b\u003eis a freelance writer who spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of the bestselling \u003ci\u003eWords that Sell\u003c\/i\u003e, \u003ci\u003eThe Cynic's Dictionary\u003c\/i\u003e, and more than 150 online columns and essays.\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50491495088402,"sku":"9780071418539","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_25a1d045-e204-4dbf-a462-f6cd2cef5da7.jpg?v=1737213123","url":"https:\/\/surprise-castle.myshopify.com\/products\/more-words-that-sell-9780071418539","provider":"Surprise Castle","version":"1.0","type":"link"}