{"product_id":"mktg-9780357929216","title":"Mktg","description":"Lamb\/Hair\/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb\/Hair\/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.\u003cbr\u003e","brand":"Cengage Learning","offers":[{"title":"Default Title","offer_id":50892095848722,"sku":"9780357929216","price":107.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_43d2083e-15a7-4939-b14e-07ca94e254d0.jpg?v=1738176509","url":"https:\/\/surprise-castle.myshopify.com\/products\/mktg-9780357929216","provider":"Surprise Castle","version":"1.0","type":"link"}