{"product_id":"misbehaving-the-making-of-behavioral-economics-9780393080940","title":"Misbehaving: The Making of Behavioral Economics","description":"\u003cp\u003eRichard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. \u003cem\u003eMisbehaving\u003c\/em\u003e is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world.\u003c\/p\u003e\u003cp\u003eTraditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.\u003c\/p\u003e\u003cp\u003eCoupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.\u003c\/p\u003e\u003cp\u003eLaced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, \u003cem\u003eMisbehaving\u003c\/em\u003e is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThaler, Richard H.:\u003c\/i\u003e\u003c\/b\u003e - \u003cstrong\u003eRichard H. Thaler\u003c\/strong\u003e is the coauthor of the best-selling book \u003cem\u003eNudge\u003c\/em\u003e with Cass R. Sunstein, and the author of \u003cem\u003eQuasi Rational Economics\u003c\/em\u003e and \u003cem\u003eThe Winner's Curse\u003c\/em\u003e. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.","brand":"W. W. Norton \u0026 Company","offers":[{"title":"Default Title","offer_id":50720745816338,"sku":"9780393080940","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_0e59b34a-7e5f-4d5f-9c76-980bcc7ff944.jpg?v=1734675389","url":"https:\/\/surprise-castle.myshopify.com\/products\/misbehaving-the-making-of-behavioral-economics-9780393080940","provider":"Surprise Castle","version":"1.0","type":"link"}