{"product_id":"microeconomics-for-managers-principles-and-applications-9781009354783","title":"Microeconomics for Managers: Principles and Applications","description":"This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.\u003cbr\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":50402235121938,"sku":"9781009354783","price":156.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ab0d13ea-713d-465e-83bb-9accf9591124.jpg?v=1729150193","url":"https:\/\/surprise-castle.myshopify.com\/products\/microeconomics-for-managers-principles-and-applications-9781009354783","provider":"Surprise Castle","version":"1.0","type":"link"}