{"product_id":"microeconomics-for-managers-2nd-edition-9780691182698","title":"Microeconomics for Managers, 2nd Edition","description":"\u003cp\u003e\u003cb\u003eA thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economics\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world's most influential economists, has developed and refined \u003ci\u003eMicroeconomics for Managers\u003c\/i\u003e over decades of teaching at Stanford's Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eFocuses on case studies and real companies, such as Amazon, Microsoft, General Motors, United Airlines, and Xerox\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCovers essential topics for future managers--including price discrimination, Porter's five forces, risk sharing and spreading, signaling and screening, credibility and reputation, and economics and organizational behavior\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFeatures an online supplement (available at micro4managers.stanford.edu) for students that provides solutions to the problems in the book, longer caselike exercises, review problems, a calculus review, and more\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDavid M. Kreps\u003c\/b\u003e is the Adams Distinguished Professor of Management, Emeritus, at Stanford University's Graduate School of Business. A leading economic theorist, he is past recipient of the John Bates Clark Medal, the John J. Carty Award for the Advancement of Science, the Erwin Plein Nemmers Prize in Economics, and the CME Group-MSRI Prize in Innovative Quantitative Applications. He is a Distinguished Fellow of the American Economic Association and a member of the National Academy of Sciences. Among his many books are \u003ci\u003eThe Motivation Toolkit: How to Align Your Employees' Interests with Your Own\u003c\/i\u003e, \u003ci\u003eMicroeconomic Foundations I: Choice and Competitive Markets\u003c\/i\u003e (Princeton), \u003ci\u003eStrategic Human Resources\u003c\/i\u003e (with James Baron), \u003ci\u003eA Course in Microeconomic Theory\u003c\/i\u003e (Princeton), and \u003ci\u003eGame Theory and Economic Modelling\u003c\/i\u003e.\u003cbr\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":50412819120402,"sku":"9780691182698","price":83.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_3a96e25f-ed64-4f6b-b038-a417933a7150.jpg?v=1729330616","url":"https:\/\/surprise-castle.myshopify.com\/products\/microeconomics-for-managers-2nd-edition-9780691182698","provider":"Surprise Castle","version":"1.0","type":"link"}