{"product_id":"michaels-hot-dog-stand-a-business-adventure-9781734505139","title":"Michael's Hot Dog Stand: A Business Adventure","description":"\u003cp\u003eA parable of entrepreneurship, initiative, business, and economics told through the lens of a clever young boy, his friends, and family. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMichael is a clever kid who lives in San Francisco with his mom and dad. One day, Michael and his dad are playing in the park, only for Michael to notice he's hungry, he's forgotten to bring a snack, and worst of all - there's no place to buy one in the park. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis situation sparks a business adventure that includes: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMichael testing his theory that other people might want to buy snacks in the park\u003c\/li\u003e\n\u003cli\u003ePrototyping a minimally viable solution by selling candy bars he borrowed from his kitchen at home. \u003c\/li\u003e\n\u003cli\u003eExpanding to a more substantial offering in the form of a hot dog stand\u003c\/li\u003e\n\u003cli\u003eLearning how marketing works. \u003c\/li\u003e\n\u003cli\u003eGetting over fear of sales \u003c\/li\u003e\n\u003cli\u003eHiring and managing help\u003c\/li\u003e\n\u003cli\u003eExpanding his successful business\u003c\/li\u003e\n\u003cli\u003eNew product and offering innovations\u003c\/li\u003e\n\u003cli\u003eDealing with competition\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAnd more!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eKazanjy, Peter:\u003c\/i\u003e\u003c\/b\u003e - Pete Kazanjy is a serial founder and seasoned early stage SaaS executive, advisor, and investor. He co-founded TalentBin, a category-defining talent search engine and recruiting CRM, which exited to Monster Worldwide in early 2014. Pete is currently the co-founder of Atrium, a sales performance management solution. In addition, he founded, Modern Sales Pros, the world's largest sales operations and management peer-education community, featuring tens of thou-sands of members. Pete is also an active angel investor, focusing primarily on B2B SaaS and marketplaces. He is also the author of the reknowned early stage go-to-market handbook, Founding Sales. He lives in San Francisco with his wife and son.","brand":"Peter Kazanjy","offers":[{"title":"Default Title","offer_id":51777664647442,"sku":"9781734505139","price":32.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_536fac2e-ae9d-4d7f-a57e-ab3a6c72904e.jpg?v=1765362498","url":"https:\/\/surprise-castle.myshopify.com\/products\/michaels-hot-dog-stand-a-business-adventure-9781734505139","provider":"Surprise Castle","version":"1.0","type":"link"}