{"product_id":"menswear-revolution-the-transformation-of-contemporary-mens-fashion-9781474289009","title":"Menswear Revolution: The Transformation of Contemporary Men's Fashion","description":"\u003cp\u003eIn recent years, menswear has moved decisively center stage. \u003ci\u003eMenswear Revolution\u003c\/i\u003e investigates the transformation of men's fashion through the lens of shifting masculinities, examining how its increasing diversity has created new ways for men to explore and express their identities. Harnessing sustained market growth and creative dynamism on the runway, ground-breaking designers from Raf Simons and Hedi Slimane to Craig Green have revolutionized the discipline with their bold re-imaginings of the male wardrobe. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAnalysing the role of the media in shaping attitudes to men's fashion, \u003ci\u003eMenswear Revolution \u003c\/i\u003estudies how competing narratives of masculinity are reflected in popular discourse. Taking us from the mod and peacock revolutions of the 1960s to the new wave aesthetics of the 1980s, the book explores historical precedents for today's menswear scene - and looks at the evolution of the 'ideal' male body, from the muscular to the lean and boyish. \u003cp\u003e\u003c\/p\u003eCombining interviews with fashion professionals with close analyses of garments and advertising, \u003ci\u003eMenswear Revolution\u003c\/i\u003e provides an authoritative account of menswear design today. Highlighting its relationship to changing concepts of gender, the book provides a much-needed update to scholarship on masculinity, fashion and the body.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJay McCauley Bowstead\u003c\/b\u003e lectures in Cultural and Historical Studies at London College of Fashion and writes on design, gender and material culture. With a background in fashion he has worked for brands including Burberry and Les Chiffoniers, and for Anglo-Korean label Design Workers.\u003cbr\u003e","brand":"Bloomsbury Visual Arts","offers":[{"title":"Default Title","offer_id":50850672148754,"sku":"9781474289009","price":164.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c83d1a2e-af38-4595-a5f5-c353809343ad.jpg?v=1737416915","url":"https:\/\/surprise-castle.myshopify.com\/products\/menswear-revolution-the-transformation-of-contemporary-mens-fashion-9781474289009","provider":"Surprise Castle","version":"1.0","type":"link"}