{"product_id":"meeting-at-c-level-an-executives-guide-for-driving-strategy-and-helping-the-rest-of-us-figure-out-what-the-boss-wants-9780692731079","title":"Meeting at C-Level: An Executive's Guide for Driving Strategy and Helping the Rest of Us Figure Out What the Boss Wants","description":"\u003cp\u003e\"I view this publication as essential reading for not only the C level executive but also anyone in the live events industry \"\u003cbr\u003e Ken Sanders - President - Freeman\u003c\/p\u003e \u003cp\u003eIn \u003cem\u003eMeeting at C-Level\u003c\/em\u003e, Eric Rozenberg takes you through his twenty years of experience working with corporate management at Fortune 500 companies to help you discover the answer to one question...\u003c\/p\u003e \u003cp\u003eHow can you harness the true power of face-to-face meetings?\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eBy discovering WHY you are holding the meeting in the first place \u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThrough compelling narrative and real-life examples from events held all over the world, Rozenberg shares his strategic approach and simple 7-step methodology for creating high-impact meetings that increase business performance.\u003c\/p\u003e \u003cp\u003eTake action to begin hosting face-to-face meetings that align your stakeholders, implement corporate strategy, engage your customers, and fully transform your business.\u003c\/p\u003e \u003cp\u003e\"It's just what this industry needed--and what should be required reading in all MBA and leadership programs.\"\u003cbr\u003e Alexandra L. Wagner, CMM - Chief Purpose Ambassador - SunTrust Bank\u003c\/p\u003e \u003cp\u003e\"Through insightful, real-world examples, . . . Eric thoughtfully and repeatedly illustrates the value of not just how, but why to hold a meeting.\"\u003cbr\u003e Aaron Lee - CEO - Illuminati Studios, President of Entrepreneurs' Organization South Florida\u003c\/p\u003e \u003cp\u003e\"Eric's ability to tie basic principles with storytelling is unique and extremely effective.\u003c\/p\u003e \u003cp\u003eI urge you to invest your time in reading this new book.\"\u003cbr\u003e Deborah Sexton - President and CEO - Professional Convention Management Association\u003c\/p\u003e \u003cp\u003e\"Eric brings a new approach to aligning your meetings with your organization's objectives.\"\u003cbr\u003e Don Welsh - President and CEO - Destination Marketing Association International\u003c\/p\u003e \u003cp\u003e\"This book will become required reading for C-level executives, directors, seasoned event professionals, and those choosing to pursue experiential marketing and event careers.\"\u003cbr\u003e Kevin G. Kirby - 2014-2015 Chairman of International Board of Directors of Meeting Professionals International (MPI), Former Head of Marketing and Sales at Hard Rock International\u003c\/p\u003e \u003cp\u003e\"A must-read for commercial and communication leaders to know how to make meetings and events an investment instead of a cost.\"\u003cbr\u003e Fabrice Chouraqui - President - Novartis Pharmaceuticals USA\u003c\/p\u003e \u003cp\u003e\"A cleverly written piece that uses a common-sense approach to solving important, complex business issues.\"\u003cbr\u003e Cindy D'Aoust - President and CEO - Cruise Lines International Association\u003c\/p\u003e \u003cp\u003e\"I hope it becomes required reading in boardrooms globally.\"\u003cbr\u003e Carl Winston - Director - L. Robert Payne School of Hospitality and Tourism Management at San Diego State University\u003c\/p\u003e\u003cbr\u003e","brand":"Swantegy USA LLC","offers":[{"title":"Default Title","offer_id":50327425220882,"sku":"9780692731079","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6b90fafa-bdd6-442f-bd83-fb085d232f62.jpg?v=1727714782","url":"https:\/\/surprise-castle.myshopify.com\/products\/meeting-at-c-level-an-executives-guide-for-driving-strategy-and-helping-the-rest-of-us-figure-out-what-the-boss-wants-9780692731079","provider":"Surprise Castle","version":"1.0","type":"link"}