{"product_id":"mediated-mormons-shifting-religious-identities-in-the-digital-age-9781647692063","title":"Mediated Mormons: Shifting Religious Identities in the Digital Age","description":"In the early- to mid-2010s, Mitt Romney's presidential candidacy, the hit Broadway musical \u003ci\u003eThe Book of Mormon\u003c\/i\u003e, and the Church of Jesus Christ of Latter-day Saints' \"I'm a Mormon\" media campaign brought critical media attention to Mormonism. In this first lengthy treatment of Mormon identities as they intersect with their religious institution, the internet, and modernity during the so-called \"Mormon Moment,\" Rosemary Avance explores how LDS stakeholders challenged traditional notions of what it means to be Mormon, vying for control of their own public narratives. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eMediated Mormons\u003c\/i\u003e uses a case study approach to consider various iterations of Mormon identity as presented by church authorities, faithful members, the secular media, and heterodox and former adherents. These often-conflicting perspectives challenge traditional models of LDS authority, dismantling a monolithic view of Mormons and offering a window into processes of social activism and institutional change in the internet era.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRosemary Avance\u003c\/b\u003e is assistant professor of media and strategic communications at Oklahoma State University.\u003cbr\u003e","brand":"University of Utah Press","offers":[{"title":"Default Title","offer_id":51184877568274,"sku":"9781647692063","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b8d21143-9577-4563-b048-15865988a01f.jpg?v=1747814808","url":"https:\/\/surprise-castle.myshopify.com\/products\/mediated-mormons-shifting-religious-identities-in-the-digital-age-9781647692063","provider":"Surprise Castle","version":"1.0","type":"link"}