{"product_id":"media-criticism-in-a-digital-age-professional-and-consumer-considerations-9781138913189","title":"Media Criticism in a Digital Age: Professional And Consumer Considerations","description":"\u003cp\u003e\u003cem\u003eMedia Criticism in a Digital Age\u003c\/em\u003e introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. It is intended for those preparing for electronic media careers as well as for anyone seeking to enhance their media literacy. This book takes the unequivocal view that the material heard and seen over digital media is worthy of \u003ci\u003eserious \u003c\/i\u003econsideration. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eMedia Criticism in a Digital Age\u003c\/i\u003e applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of programming and advertising content. It offers a rich blend of insights from both industry and academic authorities. These insights range from the observations of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising. Key features of the book are comprised of: \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003emultiple video examples including commercials, cartoons and custom graphics to illustrate core critical concepts; \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003echapters reflecting today's media world, including coverage of broadband and social media issues;\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003efifty perceptive critiques penned by a variety of widely respected media observers and;\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003ea supplementary website for professors that provides suggested exercises to accompany each chapter (www.routledge .com\/cw\/orlik)\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e \u003c\/i\u003e\u003cp\u003eMedia Criticism in a Digital Age equips emerging media professionals as well as perceptive consumers with the evaluative tools to maximize their media understanding and enjoyment.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003ePeter B. Orlik\u003c\/strong\u003e is director and professor in Central Michigan University's School of Broadcast \u0026amp; Cinematic Arts. Industry experience includes work as copywriter, radio announcer\/music director, and television promotions executive. He was the 2001 recipient of the Broadcast Education Association's Distinguished Education Service Award (that organization's highest honor) and a 2003 inductee into the Michigan Broadcasting Hall of Fame.\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":50848756990226,"sku":"9781138913189","price":104.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6f4d8505-c4b7-45da-8a1a-b703a1ef3b5e.jpg?v=1737381249","url":"https:\/\/surprise-castle.myshopify.com\/products\/media-criticism-in-a-digital-age-professional-and-consumer-considerations-9781138913189","provider":"Surprise Castle","version":"1.0","type":"link"}