{"product_id":"media-burn-ant-farm-and-the-making-of-an-image-9781941753354","title":"Media Burn: Ant Farm and the Making of an Image","description":"\u003cp\u003e\u003cstrong\u003eA detailed account of Ant Farm's 1975 \u003ci\u003eMedia Burn\u003c\/i\u003e performance, a legendary act of consumerist critique\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis book examines the complex set of cultural references and art-making strategies informing Ant Farm's seminal 1975 performance \u003ci\u003eMedia Burn\u003c\/i\u003e in which a customized Cadillac, dubbed the Phantom Dream Car, was driven through a wall of burning television sets. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eOriginally conceived as a conceptual architectural practice, Ant Farm evolved into a full-service art collaborative, culminating in such notable works as \u003ci\u003eHouse of the Century\u003c\/i\u003e (1971-73), \u003ci\u003eCadillac Ranch\u003c\/i\u003e (1974) and \u003ci\u003eThe Eternal Frame\u003c\/i\u003e (1975). \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eMedia Burn\u003c\/i\u003e the artists flourished in a rich tumult of ideas that engaged contemporary media theory, an oddly complicated aesthetic spectacle, textual appropriation and an all-encompassing branding effort. \u003cp\u003e\u003c\/p\u003eWritten by Steve Seid (Berkeley Art Museum\/Pacific Film Archive), and drawing upon a rich visual documentation, this book delves into the little-known critical backstory to this influential performance (and video work) involving a massive effort to mount a subversive critique of media hegemony while continually re-imagining the crux of the performance itself. \u003cbr\u003e","brand":"Inventory Press","offers":[{"title":"Default Title","offer_id":50377015034130,"sku":"9781941753354","price":25.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_5aa1c6dd-325a-4f89-938d-7ce1f3ed448a.jpg?v=1728613953","url":"https:\/\/surprise-castle.myshopify.com\/products\/media-burn-ant-farm-and-the-making-of-an-image-9781941753354","provider":"Surprise Castle","version":"1.0","type":"link"}