{"product_id":"meat-me-halfway-how-changing-the-way-we-eat-can-improve-our-lives-and-save-our-planet-9781633887916","title":"Meat Me Halfway: How Changing the Way We Eat Can Improve Our Lives and Save Our Planet","description":"\u003cp\u003eWe know that eating animals is bad for the planet and bad for our health, and yet we do it anyway. Ask anyone in the plant-based movement and the solution seems obvious: Stop eating meat. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBut, for many people, that stark solution is neither appealing nor practical. In \u003ci\u003eMeat Me Halfway\u003c\/i\u003e, author and founder of the \u003ci\u003ereducetarian\u003c\/i\u003e movement Brian Kateman puts forth a realistic and balanced goal: mindfully \u003ci\u003ereduce\u003c\/i\u003e your meat consumption. It might seem strange for a leader of the plant-based movement to say, but meat is here to stay. The question is not how to ween society off meat but how to make meat more healthy, more humane, and more sustainable. In this book, Kateman answers the question that has plagued vegans for years: \u003ci\u003ewhy\u003c\/i\u003e are we so resistant to changing the way we eat, and what can we do about it? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eExploring our historical relationship with meat, from the domestication of animals to the early industrialization of meatpacking, to the advent of the one-stop grocery store, the science of taste, and the laws that impact our access to food, \u003ci\u003eMeat Me Halfway \u003c\/i\u003ereveals how humans have evolved as meat eaters. Featuring interviews with pioneers in the science of meat alternatives, investigations into new types of farming designed to lessen environmental impact, and innovations in ethical and sustainable agriculture, this down-to-earth book shows that we all can change the way we create and consume food. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eBrian Kateman coined the term \"reducetarian\" to describe a person who is deliberately reducing their consumption of meat. In 2015, Kateman founded the Reducetarian Foundation, a not-for-profit organization dedicated to reducing societal consumption of animal products. He is the author of The Reducetarian Solution and The Reducetarian Cookbook and is the lead producer of the documentary version of Meat Me Halfway released and streamed on Amazon Prime Video, Apple TV, Google Play, and more. He is a regular contributor to Fast Company, Entrepreneur, and Forbes, and his writings have appeared in The Atlantic, the Los Angeles Times, and the Washington Post, among others. Kateman lives in New Jersey with his wife Isabel and rescue dogs Tobey and Cooper.\u003cbr\u003e","brand":"Prometheus Books","offers":[{"title":"Default Title","offer_id":50383050080530,"sku":"9781633887916","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e64bf13f-5dbf-4330-8846-06a5aef2c6b8.jpg?v=1728776952","url":"https:\/\/surprise-castle.myshopify.com\/products\/meat-me-halfway-how-changing-the-way-we-eat-can-improve-our-lives-and-save-our-planet-9781633887916","provider":"Surprise Castle","version":"1.0","type":"link"}