{"product_id":"measuring-the-networked-nonpro-9781118137604","title":"Measuring the Networked Nonpro","description":"\u003cb\u003eThe tools nonprofits need to measure the impact of their social media\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cp\u003eHaving a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders.\u003c\/p\u003e \u003cbr\u003e \u003cul\u003e \u003cli\u003eA hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eWritten by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eFilled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e \u003cp\u003eThis important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.\u003c\/p\u003e \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eNamed one of the most influential women in technology by \u003ci\u003eFast Company\u003c\/i\u003e and one of \u003ci\u003eBusinessWeek's\u003c\/i\u003e \"Voices of Innovation for Social Media,\" \u003cb\u003eBeth Kanter\u003c\/b\u003e is the author of Beth's Blog: How Nonprofits Can Use Social Media; a visiting scholar, The David and Lucile Packard Foundation; and a speaker and trainer. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eKatie Delahaye Paine\u003c\/b\u003e is the founder of KDPaine \u0026amp; Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability.\u003cbr\u003e\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":50332452487442,"sku":"9781118137604","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_99029e32-d255-4b76-bfcd-b39421cde229.jpg?v=1727837339","url":"https:\/\/surprise-castle.myshopify.com\/products\/measuring-the-networked-nonpro-9781118137604","provider":"Surprise Castle","version":"1.0","type":"link"}