{"product_id":"measure-what-matters-online-tools-for-understanding-customers-social-media-engagement-and-key-relationships-9780470920107","title":"Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships","description":"In an online and social media world, measurement is the key to success \u003cp\u003eIf you can measure your key business relationships, you can improve them. Even though relationships are \"fuzzy and intangible,\" they can be measured and managed-with powerful results.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMeasure What Matters\u003c\/i\u003e explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBased on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around\u003c\/li\u003e \u003cli\u003eLearn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences\u003c\/li\u003e \u003cli\u003eAuthor runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDon't draw conclusions or make key decisions based on guesswork. Instead, \u003ci\u003eMeasure What Matters\u003c\/i\u003e and the difference will show in the most important measure: your bottom line.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eKATIE DELAHAYE PAINE\u003c\/b\u003e is the publisher of KDPaine's Measurement Blog and \u003ci\u003eThe Measurement Standard\u003c\/i\u003e, the first blog and newsletter for marketing professionals dedicated entirely to measurement and accountability. For the past two decades, she has been a measurement consultant to some of the world's most admired companies, including SAS, Raytheon, and Cisco.\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50514188402962,"sku":"9780470920107","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b02eacee-5db0-4632-896f-4f76103dffe8.jpg?v=1730975205","url":"https:\/\/surprise-castle.myshopify.com\/products\/measure-what-matters-online-tools-for-understanding-customers-social-media-engagement-and-key-relationships-9780470920107","provider":"Surprise Castle","version":"1.0","type":"link"}